Our History

During the year 2018, when we started the business considering India as one of the largest consumer markets for grocery retail business, we came across one big question - 'How to survive in the constantly changing challenging circumstances of retail business?'

Though the way of doing retail business is evolving at lightning fast speed across the sectors and even the consumer buying behavior is also changing rapidly, it is the Shop-In Supermarkets that remain unchanged over the years.

So the major question that hammers the head is how they are going to survive & sustain in the future if they don't adopt the new business methods?

And that's how the idea of Shop-In Supermarkets was born. Our mission was clear. We wanted to create India’s largest offline marketplace for grocery retail by way of focusing on standardization, centralization & digitization and by giving new look & identity to Shop-In Supermarkets, Shop-In Mini Stores in India.

The company headed in the direction of empowerment under the visionary guidance of our Group CMD & MD Dr. Mohammed Seraj ANSARI. Using his decades of global and local business experience and unmatched expertise, we planned a structured system and set the achievable goals.

Started with a thorough field research in and around Lucknow, we moved pan India to understand the local grocery retail at length. Our experts also studied the traditional and modern grocery systems in various parts of the world. After significant research, we concluded that the problem isn't with the demand but it is with the unorganized way of doing business.

Considering a list of issues throughout the supply chain, infrastructure, we created a unique ecosystem to empower the entire grocery retail ecosystem. This robust ecosystem involves the retailers, suppliers, and consumers with Shop-In Supermarkets as the main connecting link. The initial results surpassed our expectations and gave us the strength to achieve our aim and it was practically realized that 'Changes are good for Growth'.